Dan Ashworth reveals the four-word ‘vision’ that has been set by the Newcastle board

Newcastle United finished in the top four for the first time in 20 years last season and sporting director Dan Ashworth has been speaking about the club’s vision moving forward

Dan Ashworth has revealed that Newcastle United’s board have set a vision to become a ‘sustainable top six club’.

Newcastle upset the established order by qualifying for the Champions League for the first time in more than two decades last season. Newcastle, in the process, finished above Liverpool, Spurs and Chelsea, ending the campaign with the joint-fewest defeats and the joint-fewest goals conceded.

It was one thing breaking into the top four, though, The challenge for Newcastle was to somehow build on such a remarkable season. That is easier said than done.

After all, the club have already carried out a study on clubs who have qualified for Europe for the first time in several years and found that the drop off is ‘quite significant’ in most cases the following season. However, following a tough start, where Newcastle faced four of last season’s top seven, the Magpies have two more points than they did at this stage of the previous campaign as they bid to compete right at the top once more.


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“The vision set by the Newcastle United board is to be a sustainable top six club,” Ashworth, the club’s sporting director, said in a Q&A with the University Campus of Football Business. “Sustainable will bring in things like the academy, for example.

“It’s really important that we produce players from within the academy so they can feel connected to how that vision would work. We can work with the rest of the departments – be it recruitment, first team, whoever it may be – to try and achieve that vision with some sort of strategic plan for Newcastle United.”


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